March 23, 2011

Platinum Dirt
Seriously, this is one of the cleverest, 'new to you' lines
 I've seen in a long time.
 Oakland fashion designer Dustin Page and special events entrepreneur Aaron Parrish found yet another source for recyclable clothing materials: vintage auto upholstery. Their company Platinum Dirt makes one-of-a-kind VIN (vehicle identification number) jackets out of leather salvaged from junked luxury cars. "One car makes one jacket," says Parrish. Hood ornaments are made into zipper pulls, and each jacket comes with a facsimile pink slip with the car's history. The biker-tough aesthetic of VIN jackets appeals to green-design celebrities Jamie Foxx, Jeremy Piven and Adrian Grenier, who each own one. VIN jackets start around $1,300 each. Handbags are about $350 each. For more information: platinumdirt.com.

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